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Born is a French skincare line with a French attitude. Created with a focus on only the ingredients the skin needs, their products rejuvenate healthy skin, akin to as fresh as when we were born.
The brand identity reflects both the elegance and simplicity of their products and no-nonsense ethos, while targeting a luxury market customer. I created a brand that would present perfectly in the front pages of Vogue, with a digital web experience that allows customers to feel the experience of the skincare before they even try it.
The classic book covers of ‘American Psycho’ and ‘Memoirs of a Geisha’, and the significance that skin, beauty and appearance all have in their stories inspired the stark yet feminine aesthetic of Born.
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